In GreenLabel's crossings, they use only the most vital and vigorous plants that nature provides them during their selections. Taste and potency are key factors in the development of new varieties, as are stable and uniform genetics.

GreenLabel's seeds are guaranteed fresh and viable. They frequently check with retailers and their distributors to ensure the quality and freshness of their own product.

All at GreenLabel firmly believe cannabis should be treated as a gift from nature, and that this plant deserves better than the way that it is looked at by many nowadays. Its healing and medicinal properties have long been ignored and underestimated, as many governments found it easier to stigmatize the herb rather than supporting and financing – unbiased – scientific research.